Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Download Content Strategy for the Web




Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Page: 135
Format: pdf
ISBN: 0321620062, 9780321620064


More brands are bringing more content in their web presence – to help customers make the right choice. What are the new rules of writing for the web? These are some of the things I explored in my presentation at Confab London 2013. Help users play with the features on teh site, help them discover. How do we future-proof our authors? We're kicking off 2010 by starting the CDG Book Club. But what does that really mean? If you've been reading our blog at all in the last year you know that it starts with solid content strategy. She provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. Too often the focus is on technology and not on what actually matters, content. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. How do we build web places that actually meet human needs?